BECOME THE LEADER YOUR TEAM WANTS TO FOLLOW

Welcome to GREAT Leaders, where we equip you to lead with excellence in every area of your life, unleashing transformational impact.

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Why Choose GREAT Leaders?

Our mission is simple: we lead the leaders. We do this by challenging and equipping leaders at all levels, from emerging to seasoned, to powerfully lead themselves (Gritty), lead others (Relational), lead the room (Equipped), provide world-class service (Authentic), and create healthy, dynamic cultures (Transformational). By partnering with us through coaching, training, and consulting specifically tailored to your leadership and business needs, you and your team become GREAT.  

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Learn More About Our Unique Approach

WHAT DO YOU WANT TO WORK ON?

Building a Healthy, Dynamic Workplace Culture

  • Learn how culture operates
  • Build and maintain a strong culture of belonging and empowerment
  • Practice providing a clear vision through healthy communication
  • Forge generational team cohesion by unleashing trust, innovation, and unity
  • Talk with our team
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Growing as the Senior Leader

  • Know and practice the fundamentals of being the senior leader
  • Strengthen self-awareness by learning your cues
  • Provide crucial clarity by giving off the right cues at the right time
  • Maintain a healthy work/life balance

  • Call a member of our team

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Recruiting, Hiring, and Onboarding a GREAT Team

  • Hire qualified people who share your values
  • Place them in roles that align with their strengths and your needs
  • Equip them to succeed from their first day
  • Build a team you enjoy spending 1/3 of your week with
  • Consult with our team
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What Are Leaders Saying About GREAT Leaders?

GREAT Leaders knows leadership in its many facets, all of which will help marketplace leaders like me build a thriving business. Asa’s coaching and training opened my eyes to new ways of thinking about the best ways to build a great workplace culture through leading a mission-driven team of other servant leaders. My business is much stronger for having worked with GREAT Leaders, and I strongly recommend it to anyone who wants their business to fire on all cylinders.
Heather McCormick
Founder/Owner, McCormick Advantage Insurance Agency
Asa lives and breathes leadership. Not only is he always thinking about how to grow as a leader, he also continually works on ways to help other leaders ‘get a little better,’ as he likes to say. Whether it’s helping us improve our recruiting, hiring, and onboarding process, or equipping our senior leaders to provide maximum clarity, vision, and empowerment for all of our employees, Asa does it all, and I cannot recommend him more highly to marketplace leaders looking to grow their business.
Lesley Bilby
Former Deputy Secretary, Personnel Cabinet, Kentucky State Government
Dr. Swan is a lifelong student of leadership, and this becomes apparent within a few minutes of listening to him. We found his leadership expertise to be invaluable and inspiring to us and our team. No matter what the context, from growing in our own self-leadership to building a healthier workplace culture, Dr. Swan was able to empower us and our team to successfully address the leadership challenges we were facing. After engaging with him over several months, job dissatisfaction has decreased, productivity and profits have increased, and employee retention has skyrocketed. Do yourself and your business a huge favor and hire GREAT Leaders today.
Kirk & Kim Howell
Founders of Thrive365
As a state legislator, I spend a lot of time with leaders of all types, and I cannot be more impressed with Dr. Swan and the work of GREAT Leaders. GREAT Leaders led a training session for me and my colleagues on “how to lead in a distrusting world.” Not only was it standing-room only in the room, but most of those attending were furiously taking notes on how trust operates, how to build or restore it, and then how to maintain it. Dr. Swan is adept at providing practical, pragmatic leadership lessons that empower leaders to get out of their own way and fire on all cylinders.
Jennifer Decker
Kentucky State Representative, District 58

About Asa

Dr. Asa James Swan (Ay-suh James Swan) is the founder and CEO of GREAT Leaders, a dynamic leadership-focused organization dedicated to creating gritty, relational, equipped, authentic, and transformational (GREAT) leaders through coaching, training, and consulting.

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